Business

Lidl to launch immersive ‘wine in the dark’ experience in Belfast art gallery

Retailer to take over Belfast Exposed gallery for pop-up venture

Lidl will take over the Belfast Exposed gallery on Donegall Street next month for ‘Vino Sensoria’.
Lidl will take over the Belfast Exposed gallery on Donegall Street next month for ‘Vino Sensoria’.

Supermarket chain Lidl has revealed plans for a pop-up sensory and immersive experience for wine enthusiasts in Belfast.

‘Vino Sensoria’ will see the German retailer take over the Belfast Exposed art gallery on Donegall Street next month, where punters will partake in wine tasting completely in the dark.

Hosted by Lidl’s master of wine, Richard Bampfield, the three-day event runs across November 22-24, with 100% of ticket proceeds going to charity.

Lidl said the experience will include a ‘discombobulator’ to heighten senses, where budding wine enthusiasts “embark on a journey to deconstruct the experience of visually appraising wines and engage in a scent safari that will tantalise the senses”.

The tasting end of the session will involve sips through a curated collection of wine in complete darkness.

“The aim of Vino Sensoria is to dispel some of the myths surrounding the buying and serving of wine,” said Richard Bampfield.

“By tasting in total darkness with no distractions, tasters can concentrate fully on the wine in the glass and reach a better understanding of their own tastes and palate.

“Guests will leave feeling inspired, challenged and their taste buds reawakened.

“And with a new-found appreciation of high quality wine selections that won’t break the bank.”

Tickets priced at £12 (excluding booking fee) are available via vinosensoria.com.